Matt Moretti writes an interesting post on Engage:Moms, highlighting research done by Mom Central, about what other parents are planning when it comes to Summer Vacation.
Some highlights from Matt:
We recently spoke with nearly 1,200 Moms planning to take a family summer vacation this year, and asked them about their habits and preferences.
Those Who Fail to Plan, Plan to Fail
- The majority (43%) of Moms said they book the vacation one to three months in advance -- when schools, activities and work schedules become clearer.
- The bolder 20% wait until three weeks or less to book a trip, while the more cautious 23% book vacations three to six months ahead of time.
- Only 9% of Moms polled said they book vacations more than six months in advance.
The Big (or Small) Elephant In The Room -- Budget
- 37% plan on spending less this year than last, while 44% claim they will spend about the same.
- 38% plan to spend between $1,000 and $3,000 with 32% of bargain shoppers only earmarking between $500 and $1,000.
- Lastly, 32% of Moms say their family will be driving this year instead of flying.
Where To Go and Where To Stay
- The majority (36%) said spending time at the beach would be their ideal. 18% said their family prefers visiting friends and relatives, while another 18% enjoy theme parks. A small cohort (10%) goes camping, while an even tinier group (8%) likes to tour historic landmarks.
- 53% of Moms said they plan on staying at a hotel, while 44% will stay with friends or relatives.
A Vacation from Your Vacation -- How Long is Too Long?
- Generally, the preference for families is one week, though a large number said a long-weekend would suffice.
Recent Comments