I'm excited to be part of a panel today hosted by my friend, Sam Decker. Hopefully we'll hae a lively session, share some ideas, and make a little sense of this important area of marketing.
You can watch a live feed today and tomorrow, or check out the live blog. I'll try to get a summary when I can.
Moderator: Sam Decker, Chief Marketing Officer, Bazaarvoice
Panelists:
• Christine Morrison, Social Media Marketing Manager, Intuit
• John Porcaro, Director of Customer and Community Relations
Management, Microsoft, Xbox Global Marketing
• Sarah Superfon, Director of Interactive Marketing and Direct
Response, Philosophy
The biggest social media challenge brands face is figuring out what to do first. Then, of course, there's the matter of blending WOM initiatives with traditional marketing activities. This panel of social and online marketing executives will explore how they go about prioritizing and sustaining growth with social strategies. You will learn how they harness the power of community and influencers, how they have developed their strategies, integrated them into their marketing operations, and the results of what they’ve executed so far. These initiatives include creating “authentic” marketing messaging, ratings & reviews, customer storytelling, tapping into social networking sites, blogs, videos, customer idea/voting, and more.
This panel will also explore the following quesitons:
• How do you weave social media into the marketing mix?
• How do you bring voice of customer into the message
and purchase decisions?
• How do you prioritize marketing spend on social initiatives?
• How to think about or measure ROI on these initiatives? What
are results so far?
• What does management really think of these initiatives, and how
do you get their engagement?
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