It's been quite some time that the team I'm on has been super-tight-lipped about even confirming a "next generation console." Almost every day now, my nephews, Cameron and Skyler, are sending me email asking about future plans for Xbox. I have to admit, I feel a little smug sending them the standard line: "I can neither confirm nor deny rumors or unannounced product plans...". We've been in meetings where we've been told not to talk about plans outside of closed doors, even with close friends or family.
With E3 just weeks away, preparations are being made to begin sharing details of some of our plans. And the work we've all been doing for months (years in some cases) is turning from rumor to fact.
We just sent out invitations to the E3 Press Briefing. CVG just published an article about the invitation called Circles, Rings, and Colour Schemes: More Xbox 2 Clues. They surmise that it gives a bunch of clues about what we're going to announce. To that, I sheepishly comment "I can neither confirm nor deny..."
It's particularly interesting to see the positive response to a marketing piece we created. I had nothing to do with the invitation, but I did see the concepts several weeks ago, and I was among those that liked this one best.
I love that the writer, Graeme Boyd, studied the invitation enough to come up with some of his own conclusions. The fact that a marketing piece is getting attention is a marketer's dream!
Then again...
"Of course, all this could just be more column-inch stealing tomfoolery from a Microsoft marketing campaign that's already storming the imagination of gamers. We'll find out for sure on May 12 when Microsoft reveal the Xbox2 on MTV, and we'll find out even more at E3."
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