I just got back from a Geek Dinner with Robert, JP, Anita, Korby, Mick Stanic, and some new faces.
Of course I couldn't help into a discussion about using blogs as a way to listen to customers.
One of the tips Robert talked about made a lot of sense. He occasionally gets product suggestions sent by email. He mentioned that he encourages the customer to write about their ideas in thier blog, then he'll send a link to the blog entry to the product team. Having something "published on the web" has a few benefits: 1) It's public, and carries some weight because the discussion is in the open, it can't get shuffled away or lost in an Inbox; 2) it allows others to join the conversation either through linking or commenting; and 3) it allows everyone to follow the conversation, to "listen in."
Just hours after having that conversation, I checked out Sean Alexander's blog. He did exactly that when he encouraged Corey Gouker to blog his suggestions for Windows Media Player. Corey offers specific suggestions that will help our developers make good tradeoffs when designing future versions. Thanks, Corey!
hmm... does it differ much from a forum?
Posted by: Wena | Wednesday, February 25, 2004 at 05:19 AM
John,I've been reading your blogs for quite some time and I have to say
that I'm intrigued with you viewpoints. I noticed some time ago you
used to make comments about an employee of yours names Frank. When I
read about your posts I couldn't help but think to myself, hmmm. this guy
deserves a big raise and promtion. You should get him one.
Posted by: sammy | Wednesday, February 25, 2004 at 05:14 PM
I just surfed in and found one of the best places in net. Surely a great site with a lot of informal news.
Posted by: hano | Friday, July 02, 2004 at 03:01 AM