Fitness Game Delivers Ultimate Workout Experiences Created By Magazines’ Fitness Experts
SAN FRANCISCO – September 13, 2010 – Today, Ubisoft and Rodale Inc., publisher of Men’s Health and Women’s Health magazines, announced a new partnership to create workouts specifically tailored to men’s and women’s individual fitness goals and needs for the new video game, Your Shape: Fitness Evolved. Available exclusively on Microsoft’s Xbox 360® video game and entertainment system, the game will launch alongside Microsoft Kinect™ for Xbox 360® in November, 2010.
Bringing together gaming and fitness industry leaders, this partnership marks the first foray into the video game business for Men’s Health and Women’s Health and the first in-game magazine partnership for Ubisoft. Your Shape: Fitness Evolved will deliver dynamic, interactive, customizable and convenient at-home workouts, created by Men’s Health and Women’s Health fitness experts.
The programs from Men’s Health include “The Sleeve-Busting Arms Workout,” and “The Ultimate Men’s Health Fat Loss Workout.” The workout programs from Women’s Health include “The Perfect Legs and Butt Workout,” “The Toned Arms and Shoulders Workout,” and “The Skinny Jeans Workout”. All workouts are designed so that users can integrate free weights into the programs.
“Microsoft’s Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home,” said David Zinczenko, Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health. “We’re excited to partner with Ubisoft to further expand the Men’s Health and Women’s Health brands beyond the pages of the magazines and give gamers everything they need to shape up.”
“Most people probably don’t associate killer abs and weight loss with video games, but, now they can,” said Tony Key, senior Vice President of Sales and Marketing at Ubisoft. “The partnership between Ubisoft’s Your Shape: Fitness Evolved and Men’s Health and Women’s Health leverages their fitness know-how to develop the most effective workouts possible.”
As part of the partnership, the game will be co-marketed by Men’s Health, Women’s Health and Ubisoft. In addition, some of the featured workouts from Men’s Health and Women’s Health will be available as a free application on Apple’s iPhone and iTouch devices.
For more information on Your Shape: Fitness Evolved, please visit: www.yourshapegame.com.
About Ubisoft: Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit: www.ubisoftgroup.com.
About Men’s Health: (www.menshealth.com)Men’s Health is the largest men’s lifestyle magazine brand in the world with 40 editions worldwide. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands, each month providing its 12 million readers with the latest information on all aspects of a guy’s life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous accolades in the industry including several appearances on Advertising Age’s “A List”, Adweek’s “Hot List” and Capell’s Circulation Report, which recently named the magazine “Best Newsstand Performer of the Decade.” In 2007, Men’s Health Editor-in-Chief David Zinczenko was named “Editor of the Year” by Adweek magazine shortly after the title secured the top spot on their “Brand Leaders Hot List” in 2006. The magazine has also received a National Magazine Award in the personal service category. Men’s Health also publishes several branded books, DVDs, special interest publications and the online subscription service www.menshealthtrainer.com.About Women’s Health: (www.WomensHealthMag.com)
Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health is a fresh, smart, and inspiring magazine for today's active young women. The magazine and website, WomensHealthMag.com, speak to every aspect of a woman's life, including health, fitness, nutrition, emotional well-being, sex and relationships, beauty, and style. Women’s Health was recently named “Magazine of the Year” by Advertising Age and, in March, was for the second time included on Adweek’s annual Hot List, securing the No. 2 spot. These lists recognize ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.
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