Last night, several Mom Central (and Dad Central) bloggers, and Ralph Lauren Ambassadors were invited to attend a special event hosted by David Lauren, Sr. VP of Mktg and Comm, and son of Ralph Lauren.
The setting was cozy, intimate, and inviting, and everyone there was friendly and quite welcoming. Even though we were already related by our passion for blogging, we felt right at home. The staff of Ralph Lauren were genuine, and everyone involved really put a lot of work into making the night memorable. Event the food was amazing, especially the cupcakes, provided by Crumbs.
At the end of the evening, nobody wanted to leave. Everyone came away with a sense of connection to what Ralph Lauren Childrenswear is all about--the iconic heritage of the American Northeast.
The highlight of the evening was David telling the story of his father, and his life growing up with the famous designer. He continues to share the passion for clothing as something more than just clothes, but also has a keen eye toward the future of communications and marketing.
We got a sneak preview of the "First Shoppable Children's Storybook," called "The RL Gang, A Fantastically Amazing School Adventure." It's narrated by Harry Connick Jr., and features several adorable kids wearing this fall's children's clothing line. We got to meet the kids, and hear directly from David about his passion for trying new things that help feature his clothing in unique and inspiring way, while maintaining the warmth and history of the brand.
From the media release:
Designed for readers 2-8 years old, the story unfolds as eight characters in The RL Gang embark on their adventurous first day back to school. Each character’s personality comes to life through their individual sense of style as the virtual storybook showcases 24 new looks from the Ralph Lauren Childrenswear Fall collection. The interactive digital format offers “click to purchase” capabilities allowing shoppers to select their favorite fashions directly from the pages and purchase instantly through RalphLauren.com and Bloomingdales.com. If a reader identifies with a particular character’s style, they can also choose to view their “virtual closet” to shop other similar looks from the Childrenswear Fall collection. Readers can obtain their own hard copy of The RL Gang by purchasing the book on demand through Tikatok.comTM, a partnered site owned by Barnes & Noble.
For the first month, 15% of all proceeds from the sale of the Childrenswear Fall collection on RalphLauren.com will benefit the Ellis Marsalis Center for Music (EMCM) located in The Musician’s Village. Conceived in part by Harry Connick, Jr., The Musician’s Village is a cornerstone of the Habitat for Humanity post-Katrina reconstruction of New Orleans. The EMCM, at the centerpiece of the Village, is dedicated to the education and development of the next generation of New Orleans music enthusiasts and the preservation of New Orleans’ unique musical heritage.
Take a look at the teaser video they allowed bloggers to share. I can't wait to find these clothes on store shelves this fall.
Disclosure: Ralph Lauren is a client of Mom Central, and I attended as an employee and blogger. Attendees were given gift bags containing various items, including the storybook, and in my case, a bottle of Polo cologne.