“A recent Pampers survey cited 69% percent of male respondents claiming diaper-changing duties as often their wives, and 11% claiming they did it more often, while a Families and Work Institute study reported fathers spending three hours per workday with kids under thirteen, up three hours in 2008 from two hours in 1977. Mom’s time, meanwhile, remained steady at 3.8 hours.”
Here’s a video created by Pampers, presumably targeted to dads, due to its tie-in to New Orleans Saint Drew Brees. It reiterates the point that dads buy baby stuff too. In fact, I’d guess that I bought more diapers for my kids than my wife, though she insisted on the brands that I bought.
I’m not sure the ad resonates with me. It’s a bit too patronizing, and I guess if you see it as a tongue-in-cheek attempt to make a point, it’s okay. Shayton also points to another video that Pampers did, more my style. What’s not to love about being a new dad?