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Tuesday, February 24, 2004
Listening In
I just got back from a Geek Dinner with Robert, JP, Anita, Korby, Mick Stanic, and some new faces.
Of course I couldn't help into a discussion about using blogs as a way to listen to customers.
One of the tips Robert talked about made a lot of sense. He occasionally gets product suggestions sent by email. He mentioned that he encourages the customer to write about their ideas in thier blog, then he'll send a link to the blog entry to the product team. Having something "published on the web" has a few benefits: 1) It's public, and carries some weight because the discussion is in the open, it can't get shuffled away or lost in an Inbox; 2) it allows others to join the conversation either through linking or commenting; and 3) it allows everyone to follow the conversation, to "listen in."
Just hours after having that conversation, I checked out Sean Alexander's blog. He did exactly that when he encouraged Corey Gouker to blog his suggestions for Windows Media Player. Corey offers specific suggestions that will help our developers make good tradeoffs when designing future versions. Thanks, Corey!
Posted at 10:17 PM in Blogging | Permalink
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Listed below are links to weblogs that reference Listening In:
» Geek Dinner Report from Anita's LOL
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We've read about the hugely popular blog of Robert Scoble at Microsoft. I believe the world of blogging is getting them closer to their customers. Is it possible to turn the monolith into a customer-centric brand? Just follow Marketing Manager [Read More]
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» Thank You. from Amanda Murphy's Weblog XBOX :: Technology :: Business :: Tablet PC
A short while back, John Porcaro wrote about a discussion he had at a Geek Dinner with a few other Seattle area bloggers about listening to customers. He said the following: One of the tips Robert talked about made a lot of sense. He occasionally gets ... [Read More]
Tracked on Mar 26, 2004 3:18:10 PM
Comments
hmm... does it differ much from a forum?
Posted by: Wena at Feb 25, 2004 5:19:55 AM
John,I've been reading your blogs for quite some time and I have to say
that I'm intrigued with you viewpoints. I noticed some time ago you
used to make comments about an employee of yours names Frank. When I
read about your posts I couldn't help but think to myself, hmmm. this guy
deserves a big raise and promtion. You should get him one.
Posted by: sammy at Feb 25, 2004 5:14:57 PM
I just surfed in and found one of the best places in net. Surely a great site with a lot of informal news.
Posted by: hano at Jul 2, 2004 3:01:36 AM
